.me launched in 2008 as Montenegro's country-code TLD, but was almost immediately positioned for global personal-branding use. The pitch was obvious: "firstnamelastname.me" is the ideal URL for a personal portfolio, resume site, or creator profile. AOL's acquisition of About.me in 2010 for an undisclosed amount (but reportedly in the millions) signaled that the TLD had real commercial viability. In 2026, .me remains the default choice for personal branding. It hasn't displaced .com for commerce, but it's carved out a durable niche for individuals, consultants, and creators.
Key Facts About .me
- Registry operator: doMEn
- Launched: 2008
- Total registrations: ~1.3 million
- Best for: Personal portfolios, creator brands, 'about me' pages, individual consultancies
- Our scoring engine multiplier: 8% of the equivalent .com value
The personal branding niche
.me succeeds because it matches how we talk. "Contact me," "hire me," "about me" — these phrases become natural URLs with the .me TLD. For individuals building a personal brand, this is genuinely compelling.
Creators, consultants, and professional service providers have adopted .me heavily. It's less appropriate for commercial products (where .com remains dominant) but excellent for individual-focused content.
Stable but not growing
.me registrations have been relatively flat at around 1.2-1.3 million for several years. This isn't a TLD with major momentum, but it's stable. Average aftermarket sales of $12,752 reflect the niche but legitimate demand.
Montenegro stability
Unlike .io (Chagos uncertainty) or .ai (registry concentration in Anguilla), Montenegro is a politically stable European country with a functioning government and well-operated registry. .me has essentially no governance risk.
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Appraise a Domain →Notable .me Sales
| Domain | Sale Price | Year |
|---|---|---|
| About.me | Unknown (acquired by AOL) | 2010 |
| Kick.me | $55,000 | 2019 |
| Save.me | $30,000 | 2018 |
| Hire.me | $25,000 | 2020 |
| Call.me | $20,000 | 2015 |
| Read.me | $15,000 | 2014 |
Pros and Cons
Advantages
- Perfect for personal branding — 'firstname.me' works beautifully
- Short at 2 characters post-dot
- Stable Montenegro ccTLD operation
- Creator-friendly pricing
- Natural word associations ('contact.me', 'hire.me')
- Less saturated than .com for personal names
Drawbacks
- Not suitable for serious commercial products
- Less type-in behavior than .com
- Limited aftermarket depth
- First-year promotional pricing often spikes at renewal
Where to Register .me
Pricing varies significantly across registrars. The numbers below are typical current market rates — always check the registrar's site for current offers, especially renewal pricing.
| Registrar | First Year | Renewal | |
|---|---|---|---|
| Spaceship Recommended | $3.98 | $19.98 | Register |
| GoDaddy | $19.99 | $24.99 | Register |
| Namecheap | $8.98 | $21.98 | Register |
| Dynadot | $9.99 | $16.99 | Register |
Frequently Asked Questions
Is .me good for a personal website?
Yes — it's arguably the best TLD for personal branding and portfolio sites.
How much does .me cost?
$3-$20/year depending on registrar. Watch for first-year promotional pricing with higher renewals.
Is .me safe long-term?
Yes — stable Montenegro ccTLD with no governance risk, unlike .io.
Can I use .me for a business?
Possible but not ideal. For personal consultancies it works well; for products targeting other businesses, stick with .com or industry-specific TLDs.
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