.dev is Google's TLD specifically for developers. Like .app, it requires HTTPS by default — a security measure that's actually ideal for the technical audience the TLD targets. Since launching in 2019, .dev has become one of the fastest-growing meaningful TLDs, with 45% registration growth and a remarkable 122.9% increase in average aftermarket prices in 2025. The extension has found genuine traction with developer tools, engineer portfolios, and technical blogs. Google themselves use web.dev as a major developer resource, lending credibility.
Key Facts About .dev
- Registry operator: Google Registry
- Launched: 2019
- Total registrations: ~500,000
- Best for: Developer tools, portfolios, open-source projects, dev-focused SaaS
- Our scoring engine multiplier: 10% of the equivalent .com value
Why .dev is winning with developers
Three factors have driven .dev's adoption:
- Clear audience signal. A .dev URL immediately tells the viewer this is for developers. No explanation needed.
- HTTPS-required infrastructure. Same as .app — enforced security at the registry level via HSTS preloading. Developers appreciate this.
- Google's own use. Web.dev, Chrome.dev, and other Google properties legitimized the TLD early.
2025 was the breakout year
Average aftermarket .dev sales jumped 122.9% in 2025, from roughly $16,500 in 2024 to $36,854 in 2025. This reflects both the growing base of legitimate users and increasing investor interest in the extension.
Compared to .io's slowdown (due to Chagos uncertainty), .dev is catching some of the momentum that previously went to .io for technical projects.
What's your .dev domain worth?
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Appraise a Domain →Notable .dev Sales
| Domain | Sale Price | Year |
|---|---|---|
| Web.dev | Internal use by Google (unvalued) | 2019 |
| Git.dev | $60,000 | 2022 |
| Build.dev | $40,000 | 2021 |
| Debug.dev | $30,000 | 2023 |
| Ship.dev | $25,000 | 2024 |
| Stack.dev | $20,000 | 2020 |
Pros and Cons
Advantages
- HTTPS-required by default (security signal)
- Strong developer community adoption
- Google-operated, reliable infrastructure
- Average aftermarket prices up 122.9% in 2025
- Good availability — recent launch means inventory exists
- Natural fit for technical projects
Drawbacks
- Limited audience — mainstream users don't recognize it
- HTTPS-only requirement (same as .app)
- Smaller aftermarket than .io
- Google Registry concentration risk
Where to Register .dev
Pricing varies significantly across registrars. The numbers below are typical current market rates — always check the registrar's site for current offers, especially renewal pricing.
| Registrar | First Year | Renewal | |
|---|---|---|---|
| Spaceship Recommended | $12.98 | $17.98 | Register |
| GoDaddy | $17.99 | $22.99 | Register |
| Namecheap | $14.98 | $19.98 | Register |
| Dynadot | $13.99 | $13.99 | Register |
Frequently Asked Questions
Who should use .dev?
Developer tool makers, engineer portfolios, open-source projects, dev-focused SaaS, and technical blogs.
Does .dev require HTTPS?
Yes — same as .app, HTTPS is enforced at the browser level via HSTS preloading.
How much does .dev cost?
$12-$20/year at most major registrars.
Is .dev a safe long-term choice?
Yes — operated by Google Registry, stable infrastructure, growing adoption. The main concern is single-company TLD operator risk.
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